YBI Classroom CLASSROOM: A Better Way to Cover Grey
CLASSROOM: A Better Way to Cover Grey
Last Updated (Wednesday, 14 April 2010 19:58)
Patrick McIvor, Matrix Artistic Color Director, owner of patrick mcivor color studio and studio two, specializes in color and relies on Matrix's SOCOLOR Dream.Age to transform grey hair into manageable, youthful, light reflective, hair. Dream.Age is a richly pigmented, multi-reflective color with 100% grey coverage.
McIvor says this product was designed to more than just cover the grey. “The advantage of Dream.Age, other than covering 100% grey, is that it does so with light reflective pigments balanced with tonal richness. It makes women look youthful and radiant because it’s formulated with optical undertones that brighten eyes and skin tone,” explains McIvor. “Matrix designed the Luminous Match Tool to be used in conjunction with the color, so optimal color tone is delivered consistently to each guest, which enhances their features. It’s like when a client comes in with a photo of a celebrity and asks for the haircolor, a colorist can do that, but it may not be the proper tone for the client. The Luminous Match Tool keeps the services about the guest in the chair. You can critique the tones of their various features and help them to understand why certain colors can detract or enhance their natural beauty,” he adds.
With shades ranging from light blondes to mocha infusion, Dream.Age covers resistant greys with a low ammonia system that softens grey hair and ensures 100% coverage on hair that is over 50% grey. This color also contains Ceramides and Camelina Oil to help reinforce hair and restore body, suppleness and shine.
Patrick McIvor is the artistic color director with Matrix – the leading professional haircare and haircolor company in the United States and part of the L’Oreal USA Professional Products Division. He owns patrick mcivor color studio (Bethlehem, PA) and studio two (Allentown, PA). For more information on Patrick McIvor visit: www.patrickmcivorcolorstudio.com
Click here to learn more about Matrix's SOCOLOR products.
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