YBI Classroom CLASSROOM: Tips on How to Convince Your Clients it's Time for a Change
CLASSROOM: Tips on How to Convince Your Clients it's Time for a Change
Last Updated (Wednesday, 16 December 2009 15:49)
Sam Villa offers tips on how to convince your clients to make a change to their look.
1. Develop Trust – Clients have to trust their stylists before they welcome change. The trick to earning trust is being a good listener and balancing the goals of your client with your vision. Exceed your client’s expectations on a regular basis and you will gain their trust.
2. Get Visual – Most people aren’t as visual as stylists, so when speaking about change, clients can’t always grasp the concept. When offering new options, train them to see themselves differently. Physically move their hair to give them a better idea of the proposed new look. If you’re suggesting shorter hair, pin up the back…a perm, curl hair to introduce volume.
3. Take it Slow. Don’t worry so much about current trends, offer changes that compliment your client’s personal assets by either accentuating them or camouflaging them. Offer a side part to balance uneven eyes, or blunt fringe to highlight bold eyes and cheek bones. Take it slow, it may take numerous appointments to achieve the final goal/look.
Involve your clients in change – the more involved they feel, the more apt they are to take the plunge. Learn more about Sam Villa by visiting www.samvilla.com
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