Last Updated (Wednesday, 14 November 2012 11:17)
Hair care brand Living Proof has announced that they have joined creative forces with Jennifer Aniston as she becomes a co-owner and hair care spokesperson of the company.
“Jennifer embodies everything we stand for – a unique combination of beauty and brains,” says Jill Beraud, Living Proof CEO. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”
"What caught my attention about Living Proof is the company’s unique approach to hair care – using scientific technologies to offer women actual proof in a bottle rather than hoping for results. Over the years, my hair has been subjected to everything...blow dryers, flatirons, curling irons, color, extensions, you name it,” says Jen. “After using these products, I felt like I finally discovered a solution that works every day."
Jen will help actively build the Living Proof hair care business using her understanding of what drives culture and hair trends today. Her role will involve hair care brand development and creative marketing direction for Living Proof hair care products. She will also collaborate with the brand's leading stylists and scientists on new hair care product ideas.
pictures courtesy of Living Proof