NEWS: Shiseido Announces Jennifer Connelly as Spokesperson
Last Updated (Friday, 03 February 2012 14:07)
As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly, who previously represented the company in Asia. Connelly will be the namesake brand's global spokesperson and face of its premium skincare line Future Solution LX. Connelly's first advertising campaign as global spokesperson will debut this fall.
"I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally," said Jennifer Connelly. "Like Shiseido, I believe it is important to prepare now for our future well being. I look forward to sharing my journey with Future Solution LX with women worldwide."
While this marks the first time the brand will be working with a global spokesperson, this will not be the first time Shiseido has worked with the classic beauty; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand that was distributed in Japan. 
"We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary," stated Hiroshi Maruyama, General Manager of the International Marketing Department at Shiseido Co., Ltd. "Jennifer's genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer. We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers."
This spring, Connelly is appearing in her latest feature film "Virginia." She has also starred in acclaimed movies including, "A Beautiful Mind," for which she won an Oscar and Golden Globe for Best Supporting Actress, "Reservation Road", "Blood Diamond", "Requiem for a Dream" and "The House of Sand and Fog."
Launched in 2009, Shiseido Future Solution LX is a premium skincare line that was based on Shiseido's award-winning scientific research. The line features Skingenecell 1P, a proprietary ingredient acknowledged by the scientific community for its ability to improve skin's overall condition at the cellular level, empowering skin's defenses against environmental effects. Future Solution LX is available at select Shiseido counters worldwide.
Photo: Shiseido/Alexei Hay
SOURCE Shiseido
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