NEWS: Justin Bieber Signs with Proactiv
Last Updated (Friday, 20 August 2010 10:09)
Singing sensation Justin Bieber has just been named a spokesperson of Proactiv®. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing
campaign.
The Canadian-born YouTube sensation was the first recording artist to have seven songs from a debut album on Billboard’s Hot 100 chart, with My World, which was released in November 2009 on Island Def Jam. Rocketed into the spotlight, Bieber credits his devoted loyal fan base for discovering him, saying, “I owe everything to my fans. They found me on YouTube and they make this whole thing fun.”
Called the world’s biggest pop star by People Magazine, Bieber joins a star-studded line-up of celebrity customersturned-spokespeople, including leading pop music artists Katy Perry and Avril Lavigne, actresses Jenna Fischer and Jennifer Love Hewitt, singer and actress Julianne Hough, and many more.
"This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy - 1, 2, 3 and you’re done. My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.”
As part of his work with Proactiv, Bieber will also raise awareness for an educational cause that’s important to him, Pencils of Promise. Pencils of Promise is a nonprofit organization started less than two years ago to build schools and increase educational opportunities in less fortunate communities around the world. “Pencils of Promise is an organization that I’ve been involved with since it was founded and I am really proud to
support their work. Education and helping kids around the world is something I am passionate about. Working with Proactiv, we are going to help Pencils of Promise build 15 schools around the world,” said Bieber.
For more information about Justin, Pencils of Promise, special offers from Proactiv, and exclusive behind-the-scenes videos from his Proactiv commercial shoot, visit http://justin.proactiv.com.
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