NEWS: The Makeup Show is Acquired by Co-Founders
Last Updated (Tuesday, 08 June 2010 09:54)
After a successful 5th annual The Makeup Show NYC, May 16 & 17, which featured 70 pro-brand vendors and welcomed a record breaking 5,000 attendees, special events venue Metropolitan Pavilion announce it has fully acquired The Makeup Show from The Powder Group, which they co-founded in 2005.
Metropolitan Events and Production, which oversees the special events design for Metropolitan Pavilion, will manage full production of The Makeup Show from its offices in New York.
“We are proud to have partnered with Michael DeVellis on the development of the show. The show has grown exponentially the last five years and we look forward to taking it to new heights,” said Alan Boss, President of Metropolitan Pavilion.
“The team at Metropolitan Pavilion has been so incredible to work with over the past five years. I’m very proud of what we have accomplished together and look forward to watching the show continue its growth in such great hands,” said Michael DeVellis, Co-Founder of The Makeup Show, Founder of The Powder Group and On Makeup Magazine.
DeVellis plans to pursue new ventures and offered Boss the opportunity to acquire his equity in the show. He will continue to work with the show as a consultant on education, and The Powder Group will remain a show sponsor. DeVellis also announced via his Facebook page that he "has accepted, and begun this week in, the position of Vice President Professional and Retail Operations for Make Up For Ever." DeVellis did go on to say that The Powder Group will remain active.
Metropolitan Pavilion also announced that they plan to take the Makeup Show to Europe in 2011. The Makeup Show will continue to produce the annual show in New York and Los Angeles.
James Vincent, formerly Director of Artistry, has been promoted to Director of Education and Artist Relations.
“This marks a milestone for The Makeup Show. We are thrilled to continue the spirit of the show, which has become an integral event for makeup professionals and the makeup community,” said Shelly Taggar, VP & Managing Director. “We are also proud to have James Vincent added to our team who has been invaluable to the success of the show. Michael remains a big supporter of the show and will continue to consult in the upcoming shows. We wish Michael all the best to his future ventures,” added Taggar.
For more information, visit www.themakeupshow.com
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