NEWS: Survey finds Majority of Americans Aren't Practicing Sun-Safe Behaviors
Last Updated (Sunday, 02 May 2010 20:21)
A survey has found that while many Americans are taking steps to help maintain or improve their body as a whole, such as drinking lots of water and eating a balanced diet, far fewer are using sunscreen to maintain or improve their skin health, especially when compared to what dermatologists believe people should do for their skin.
"Skin cancer is the most common type of malignancy in this country and according to a recent study published in the Archives of Dermatology, it has reached epidemic proportions," said Dr. Darrell S. Rigel, M.D., M.S., Clinical Professor of Dermatology at New York University Medical Center, Adjunct Professor of Dermatology at Mt. Sinai Medical Center and member of the Choose Skin Health™ Advisory Board. "It is so important for people to be aware of this threat, because it is a type of cancer that is preventable. For those who may be worried because they spent years as sun worshipers, they should know that skin cancer is 99 percent curable when detected early."
Jennifer Garner, actress and Neutrogena® Brand ambassador, also knows the importance of sun safety, stating, "Now in its third year, I am proud to be a part of the Choose Skin Health™ education campaign. Sun safety is important and I encourage you to visit http://www.chooseskinhealth.com/ to learn how you can best protect your skin and find a free skin cancer screening in your area."
As part of its ongoing education efforts, the Choose Skin Health™ campaign has also launched a Facebook fan page where members can receive tips on sun-safe behavior and find information about ongoing initiatives. Become a fan, take the Choose Skin Health™ pledge and get educated today.
Visit www.chooseskinhealth.com for more information and find out where you can get a free skin cancer screening.
*The Dermatology and Consumer Surveys referenced in this article were conducted on behalf of Neutrogena by Harris Interactive.
SOURCE Neutrogena
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