NEWS: Jennifer Aniston to Launch Fragrance
Last Updated (Monday, 19 April 2010 17:29)
Jennifer Aniston has announced that she will be launching her first fragrance. Aniston told WWD that she's been working on the product for a year and a half and found that Leon Falic, President of the Falic Fashion Group, was the right fit.
“I’d been asked to do things before, and it never felt organic. But when Leon approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’” Aniston describes her fragrance, named Lolavie, as “a nonperfume perfume.”
Specific fragrance notes have yet to be released. Aniston does say that it will be lighter than the fragrances she remembers a a child. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” 
The actress says she would like her fragrance to be a show-stopper, but in the most natural way possible. “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says.
Lolavie will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle and U.S. distribution will follow but is undetermined.
PHOTO CREDITS: Carlos Alvarez/WireImage
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