NEWS: L'Oreal Shuts Down Shu Uemura in US
Last Updated (Monday, 05 April 2010 18:17)
Cosmetics giant L’Oreal has announced it will be closing the US operations of its Japanese luxury cosmetics brand Shu Uemura.
L’Oreal’s decision to shut down Shu Uemura in the US was made so that the company could focus on brands that are expected to contribute to future growth.
Shu Uemura represents only a very small part of the company’s luxury business. Shu Uemura will not be available in stores but will still be available for purchase through the Shu Uemura website.
"Going forward, we decided that L’Oreal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl’s, and fragrances,” president of L’Oreal USA’s luxury division, Carol Hamilton said in a statement.The announcement made on Monday will not affect Shu Uemura Art of Hair, which is sold in select salons in the US.
The poor economy in recent years has forced cosmetic companies to shut down some of their less profitable brands. Last year, Estee Lauder also announced it was ceasing global wholesale distribution of Prescriptives and Procter & Gamble announced its plans to phase out the US distribution of its Max Factor color cosmetics brand.
For more information on the Shu Uemura brand visit:
http://www.shuuemura-usa.com/
advertisements
