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NEWS: Jessica Simpson's "The Price of Beauty"

Last Updated (Tuesday, 16 March 2010 09:24)

Jessica Simpson and her two best friends, Ken Paves and CaCee Cobb, are traveling the globe to explore how different cultures define beauty and the extraordinary lengths that women will go to in order to achieve it. "The Price of Beauty" premieres March 15th at 10pm on VH1.

Journeying from Tokyo and Thailand, to Paris and Rio, to Uganda, Morocco and India -- the cast is met in each city by a "beauty ambassador" who helps them tackle topics revolving around fashion, fitness, diet and outlandish spa treatments. In each country, Jessica, Ken and CaCee experience firsthand some of the local beauty rituals, from drinking cow urine in India, to being buried up to their necks in Tokyo, to drinking gourds of ghee in a fattening hut in Uganda. There are a lot of laughs between the three friends but in all seriousness Jessica also explores the high price that some women pay to feel beautiful. That high price includes the women in Northern Thailand, who wear 20-pound rings around their necks, crushing their clavicles to achieve what their culture considers a part of being beautiful. 

Each episode ends in a complete transformation of the cast. Imagine Jessica, Ken and CaCee dressed in ornate kaftans, or camel-back riding to a festive Moroccan party complete with belly dancers and live musicians.

As Jessica learns how beauty is defined across the globe, and how she "measures up," and her own definition of the word, she is challenged to redefine it along the way, allowing the audience to see a personal, vulnerable and oftentimes hilarious side of Jessica Simpson.

Read more about the show and see clips HERE.