NEWS: Bath & Body Works Tops Poll of Favorite Gift Cards
Last Updated (Tuesday, 02 March 2010 16:48)
Bath and Body Works came out as the top choice for gift cards that Americans want to receive. This is according to the Gift Card Performance Index just released by the Global Prepaid Exchange. Global Prepaid Exchange is an independent research and advisory group. Based on a representative sample of more than 2300 American adults, the survey assessed levels of performance for gift cards received this past holiday season.
In other categories, Nordstrom was ranked the best department store gift card. The Darden Restaurant Group had two top 10 finishes with Olive Garden joining Red Lobster. The home improvement category was the highest ranked across the board with both Lowes and Home Depot breaking into the top 10 of the 75 retailers evaluated.
The Top 10 Gift Cards
1. Bath & Body Works
2. Red Lobster
3. iTunes
4. Amazon
5. Nordstrom
6. TGI Fridays
7. Lowes
8. Walgreens
9. Olive Garden
10. (tie) Home Depot
10. (tie) Outback Steak House
SOURCE: Global Prepaid Exchange
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