Last Updated (Sunday, 31 May 2009 22:21)
On Wednesday night The Fragrance Foundation celebrated 60 fragrant years and the 37th Annual FiFi® Awards Ceremony. Celebrity guests included Mary J. Blige, Simon Doonan, Ignacio “Nacho” Figueras, Samantha Harris, Sean John, Lisa and Dustin Hoffman, Hilary Rhoda, Paris Hilton, Marc Jacobs, Queen Latifah, Daniel Sunjata, Erika Tarantal, Kate Walsh.
The 2009 FiFi® Award winners are:
Fragrance of the Year – Women’s Luxe:
Harajuku Lovers Fragrance – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige
Fragrance of the Year – Men’s Luxe:
I am King – Sean John – Sean John Fragrances
Fragrance of the Year – Women’s Popular Appeal
American Beauty Beloved - BeautyBank
Fragrance of the Year – Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.
Fragrance of the Year Unique Boutique:
Tom Ford Private Blend Champaca Absolute – Tom Ford Beauty
Fragrance of the Year Women’s Nouveau Niche:
Chloé Eau de Parfum – Coty Prestige
Fragrance of the Year Men’s Nouveau Niche:
Burberry the Beat for Men – P & G Prestige Products, Inc.
Female Celebrity Fragrance of the Year:
Chosen by The Fragrance Foundation’s Board of Directors, Paris Hilton has created a wardrobe of fives fragrances that continue to enjoy unprecedented popularity. She brings a unique and fun approach to the business and is looking forward to launching her sixth fragrance in June 2009. Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing and promotion for Paris Hilton Entertainment.
Fragrance of the Year - Private label/Direct Sell:
Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty
Fragrance Hall of Fame - two winners!
Davidoff Cool Water – Coty Prestige
White Diamonds Elizabeth Taylor – Elizabeth Arden
Perfume Extraordinaire of the Year:
MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group
(Perfumer: Alexis Dadier, Mane Paris)
Editorial Excellence in Fragrance Coverage:
Women’s Scent Feature won by Allure Magazine for "Uncommon Scents"
Men’s Scent Feature won by Elle Magazine for “This Year’s Model: What a Boy Wants”
"Scent Bite" won by Elle Magazine for "Advanced Chemistry"
Blog won by Bois de Jasmin for “Scents of Cities – Kiev”
Technological Breakthrough of the Year:
Mane USA for Aquafine
Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group
Interior Scent Collection of the Year:
Nest Fragrances Collection Candles – Candela Group
Best Packaging of the Year Women’s Prestige – A TIE!
Harajuku Lovers Fragrances – Coty Prestige
Ma Dame – Jean Paul Gaultier – Beauté Prestige International
Best Packaging of the Year Men’s Prestige:
R1X Rocawear – Elizabeth Arden
Best Packaging of the Year Women’s Popular Appeal:
Avon Bond Girl 007 – Avon Products, Inc.
Best Packaging of the Year Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.
Best Media Campaign of the Year Women’s:
Sensuous – The Estee Lauder Lauder Companies
Best Media Campaign of the Year Men’s:
Dirty English From Juicy Couture – Elizabeth Arden
Retailer of the Year:
QVC and Tova Borgnine
Click here for more information on the FiFi awards.