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The Fragrance Foundation Announces 2009 FiFi Award Winners

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Last Updated (Sunday, 31 May 2009 22:21)

I Am KingOn Wednesday night The Fragrance Foundation celebrated 60 fragrant years and the 37th Annual FiFi® Awards Ceremony. Celebrity guests included Mary J. Blige, Simon Doonan, Ignacio “Nacho” Figueras, Samantha Harris, Sean John, Lisa and Dustin Hoffman, Hilary Rhoda, Paris Hilton, Marc Jacobs, Queen Latifah, Daniel Sunjata,  Erika Tarantal, Kate Walsh.

 

 

The 2009 FiFi® Award winners are:

Fragrance of the YearWomen’s Luxe:
Harajuku Lovers Fragrance – Love, Lil’Angel, Music, Baby, “G” – Coty Prestige

Fragrance of the YearMen’s Luxe:
I am King – Sean John – Sean John Fragrances

Fragrance of the Year – Women’s Popular Appeal
American Beauty Beloved - BeautyBank

Fragrance of the Year – Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.

Fragrance of the Year Unique Boutique:
Tom Ford Private Blend Champaca Absolute – Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche:
Chloé Eau de Parfum – Coty Prestige

Fragrance of the Year Men’s Nouveau Niche:
Burberry the Beat for Men – P & G Prestige Products, Inc.

Female Celebrity Fragrance of the Year:
Paris Hilton
Chosen by The Fragrance Foundation’s Board of Directors, Paris Hilton has created a wardrobe of fives fragrances that continue to enjoy unprecedented popularity.  She brings a unique and fun approach to the business and is looking forward to launching her sixth fragrance in June 2009. Paris Hilton Entertainment focuses on the development of Paris Hilton-branded fashion, beauty, and lifestyle products, as well as her ventures in film, television and music. As the face of the company, Paris Hilton takes an active role by overseeing product development, design, marketing and promotion for Paris Hilton Entertainment.

Fragrance of the Year  - Private label/Direct Sell:
Victoria’s Secret Sexy Little Things Noir Eau de Parfum – Victoria’s Secret Beauty

Fragrance Hall of Fame  - two winners!
Davidoff Cool Water – Coty Prestige
White Diamonds Elizabeth Taylor – Elizabeth Arden

Perfume Extraordinaire of the Year:
MANE for A Travers Le Miroir Thierry Mugler, Clarins Fragrance Group
(Perfumer: Alexis Dadier, Mane Paris)

Editorial Excellence in Fragrance Coverage:
Women’s Scent Feature won by Allure Magazine for "Uncommon Scents"

Men’s Scent Feature won by Elle Magazine for “This Year’s Model: What a Boy Wants”

"Scent Bite" won by Elle Magazine for "Advanced Chemistry"

Blog won by Bois de Jasmin for “Scents of Cities – Kiev”

Technological Breakthrough of the Year:
Mane USA for Aquafine

Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group

Interior Scent Collection of the Year:
Nest Fragrances Collection Candles – Candela Group

Best Packaging of the Year Women’s Prestige – A TIE!
Harajuku Lovers Fragrances – Coty Prestige
Ma Dame – Jean Paul Gaultier – Beauté Prestige International

Best Packaging of the Year  Men’s Prestige:
R1X Rocawear – Elizabeth Arden

Best Packaging of the Year Women’s Popular Appeal:
Avon Bond Girl 007 – Avon Products, Inc.

Best Packaging of the Year Men’s Popular Appeal:
McGraw by Tim McGraw – Coty Inc.

Best Media Campaign of the Year Women’s:
Sensuous – The Estee Lauder Lauder Companies

Best Media Campaign of the Year Men’s:
Dirty English From Juicy Couture – Elizabeth Arden

Retailer of the Year: 
QVC and Tova Borgnine

Click here for more information on the FiFi awards.

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